Have You Earn From The Domain Parking Before?

24 Jun

Posted by xBrain as domain

This is the very famous questions lately. I have received emails lately from readers about domain parking page. I would love to assume that monetizing the domain from a parking page is new in the South East Asia region especially Malaysia; yeah I am focusing about Malaysia right now.

Monetizing a parking domain is not as easy as you monetize a blog or a fully complete website. Parking page setup and optimization needs a lot of courage and patient. In case you don’t know there are some points that I highlighted in this post about what you should do before parking a domain:

Assume the domain is : www.abbj.net
What keyword that you want to use for this domain? -I rather go for : abbj as the reason abbj actually received a lot of search on daily basis. In such an easy word, it attracts more than 200 unique visitors per day with an average click through rate of 25%. Not bad huh
Try search an abbreviation for the domain. ABBJ : Ahmad Bogel Bintang Joint venture. Who knows? Search using all major search engine with different country search engine.
You don’t know sometimes your domain could bring in traffic in other language keyword such as: www.orezi.com : African loves this name
Choose the best parking company (I meant a reputable company such as Sedo, Monike and etc)

I tried few method and until today I did not quite success in monetizing the parking domain. Below is the screenshot for my domain, www.abbj.net for the month of April, May and June until today 23rd of June, 2008. (My first month being a hubby)

Sedo Online Income

The April statistic was low as the domain started to get the approval to be listed only on the April, 2oth. I received the paypal payment from Sedo on early June. These are the tips for you to get the idea of how to monetize your unused domain using the parking page:

GOLDEN RULE #1: The most important factor in determining keyword value is the commercial potential of a single searcher in that area. To guesstimate commercial potential multiply value of a sale times conversion rate.

ASK YOURSELF: Is an advertiser going to make money from someone searching this keyword?

EX 1.1: “Mesothelioma lawyer”: a single mesothelioma victim could be worth hundreds of thousands of dollars in legal fees to me as a lawyer. Even if only one searcher in a thousand signs up with me, those searchers are pretty valuable!

A high value keyword!

EX 1.2: “Conference Call”: A single searcher wanting to set up a conference call may be worth “only” $50 or $60, but the chances are good that a searcher will convert to a sale.

Also an expensive keyword!

EX 1.3: “Car”: Cars cost tens of thousands of dollars, but the vast majority of people searching for cars aren’t about to buy one on the Internet. High sale value, but low conversion.

Better might be a specific model of car, “car insurance”, “rental car”, “car dealership”, “car prices”, etc., as these terms are more likely to convert to a sale.

Tip: More specific terms, where the searcher has qualified themselves more, are generally more likely to convert to a sale. Eg, “Miami Cosmetic Surgeon” is more likely to convert to a sale than “big boobs”, and is therefore worth more. Just be careful your selection is not too specific, or it will violate Rule #2…

RULE #2: The next most important factor is keyword competition. Many companies competing for traffic in the same keyword area drive bid prices up. Low supply and high demand = high prices! This is why focused, well-qualified terms often do better, and why very frequently searched keywords (adult terms, music, games, etc…) are often low value.

ASK YOURSELF: Are there many companies who would want to advertise on this keyword?

Rule of thumb: More advertisers means more competition for a given keyword. Make sure there are lots of ads when you preview the keyword, or try going to the country-specific Google (eg, Google.us for US, Google.de for Germany, Google.co.uk for UK, etc…) and typing in the search query to see how many results there are in that country.

Rule of thumb corrollary: “If it’s blue, it’s for you”: If a search for the keyword on the appropriate Google country-site results in the blue bars up top with ads, you’re probably doing well. The blue bars seem to be a good indicator that a keyword is highly sought after.

RULE #3: Is the keyword relevant? Yes, relevancy even has an impact on pricing?so double-check that the keyword generates advertisements that really do provide exactly what visitors to the site are looking for.

ASK YOURSELF: Will these advertisers be able to generate sales from my visitors?

So good luck guys. Search for a domain name and please use the way back machine (google it) to determine either the domain has the website before or not as you can use it to setup the keywords.

Cheers !!!