Everyone on planet earth including my grand parents would know what is McDonalds. They have been in the market for long and even older than me. Some nice facts about McDonalds are :

• 1 fast food chain stores with a 40 million customers visiting it per day.
• It has over 30,000 branches in 120 countries.
• It derives 80% of its revenues from eight countries like Canada, Brazil, Germany, France, Japan, UK, Australia and US.
• The greatest strength was creating an image in the minds of the people and introducing them to the fast food culture. Delivery speed, customer care and cleanliness are the core strengths on which these stores expanded.
• They created a corporate symbol and their advertisement campaigns were highly successful in establishing the brand image and logo in the minds of the millions. Two main competitors generally identified with McDonalds are the Burger King and the KFC.
• McDonalds marketing strategy is concerned with the internal resources, external environment and its basic competencies along with its share holders.
• Today everything is outsourced from employee appointment to finance and customer care.
• McDonalds share price for May 9th : 59.24 $
  

Short History Of McDonalds

McDonald’s Corporation is the world’s leading food service organization. The corporation started out as a small drive-through in 1948 by two brothers, Dick and Mac McDonald. Raymond Albert Kroc, a salesman, saw a great opportunity in this market and advised Dick and Mac to expand their operation and open new restaurants.

In 1961 Kroc bought out the McDonald brothers. By 1967 McDonalds expanded its operations to countries outside the U.S.A. This unyielding expansion led the Corporation to open 23,000 McDonald’s restaurants in 110 countries in 1994, producing $3.4 bn in annual revenues.

In addition, McDonald’s opens a new restaurant every three hours. Also, McDonald’s has twice the market share of its closest U.S. competitor, Burger King, representing 7% of total.

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