General Election was over. The result were a big lost for Barisan Nasional. By the way that is not the problem that I want to stress out today. How much do you think that advertising revenue made from the campaign by all parties for the last election?

From a total of RM29 million (94.28% of total) spent during this period, February and March Barisan Nasional clocked in at just over RM27 million, MCA at almost RM 700,000, MIC a little over RM400,000 and DAP at RM 313,000 (ie. when media owners allowed them in).

In fact, Barisan Nasional was the third highest ad spender in February at RM9.8 million, beating the likes of Unilever and Digi (last year’s biggest advertiser) to the finish line. Most players used TV, Newspapers and Radio. Outdoor was not recorded.

Look at the graph below to get the real figure :

The total of the advertising cost of spending was around RM29 million. It’s a a lot man. The most revenue went to the media owner itself, look at the graph below. Rm5 million alone goes to the TV3 which we are all knows that the person behind this Media Prima group belongs to the government.

The lists above is not full, I’m lazy to make a full screen shot. The amount is growing from the last General Election on the 2004.

How About The Return of Investment? 

This question can be answered by all the rakyat. Voters nowadays are even clever by not reading the news paper and watching the television. You can’t see any online advertising revenue or the list is not covering the online advertising.

By the way, there was Barisan Nasional’s internet advertising campaign being made last three months. Do you think by advertising through Yahoo is enough? Nope. Not everybody use Yahoo Messenger any longer as the government came out the guidelines to all the Government Link Company such as Telekom Malaysia Berhad, Maybank Berhad, Universities and etc to ban the Yahoo.

Government should be more realistic on running a campaign online. I don’t think that Yahoo and Google Adwords are the best choice as there are so many of advertising campaign can be made through the company such as Aductions, Nuffnang and Innity.

Advertising Scenario In Malaysia 

The recession is coming through our way, and the government should have focused more on strengthen the rules of the giving out the advertising job to the national or Malaysian made agency rather than international agency.

From the unofficial source told that the idea was being discussed in the cabinet meeting but nothing is changing. Perhaps that with the opposition party in the cabinet will brought this matter to help out the local advertising company.

Source of the Graph : Nielsen Advertising Information Services

Related posts:

1. Barisan Nasional Internet Advertisement
2. Winner For The Internet Advertising
3. Internet Advertising Malaysia; Growing by Numbers
4. Mobile Advertising, Future Advertising Solutions
5. BN vs PKR Permatang Pauh