Anyone who are still involve in the mass media advertising company, television, radio, prints ads, billboard please make sure you read this. As we know that internet will be a giant for the next few years, so what will happen to those business if they are not converting their business into the internet?
What will happen after the Bang Bang Boom of the internet? Mobile advertising will follow up next. While this story is focus more on the USA internet advertising industry, please be aware that internet is a world without boundary. As you can see the company will be based in USA but most of the publishers and advertisers are from? Asia region? Middle East?
Again to remind who are still involved in the normal media advertising, please watch out and take your seat to the next journey to be the next Millionaire. Enjoy to read this courtesy of Erick Schonfeld.
Two reports are out today on the size of the Internet advertising market. The Interactive Advertising Bureau has a preliminary estimate of $21.1 billion for U.S. Internet ads in 2007, a 25 percent increase over 2006. (For the fourth quarter of 2007, it is estimating $5.7 billion for the size of the industry, up from $5.2 billion in the third quarter).
Meanwhile, the Kelsey Group puts U.S. Internet advertising at $22.5 billion for 2007 (IDC, as previously reported, is at the high end with $25.5 billion).
The Kelsey Group also provides a global estimate of $45 billion for Internet advertising, which is 7.4 percent of the total $600 billion global advertising market. That compares to a 6.1 percent share of global advertising for online ads in 2006. And for what it’s worth (not much) it is forecasting global internet advertising to reach $147 billion in 2012. These forecasts are always wrong, but the 2007 numbers are helpful.
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