Ted Murphy from Payperpost has a good answer for the post made by TechCrunch on his blog on the PayPerPost Bloggers Get Slammed By Google. Yeah, you Tech Crunch are always do the stupid comments on the publisher network. Tech Crunch did the sponsored post, do you?? So it’s balance up every thing rite?

Read the long and good comments by Ted :

I would like to share some of my thoughts on this subject.

1. Competitive Editorial Censorship
My call to write to Google and your congressmen is not about Page Rank, it is about the monopolistic stranglehold the company now has over the worlds of both online advertising and search. You fail to mention in your post the antitrust issues surrounding the company and the current investigation by the EU. Google is growing too powerful. I am all for capitalism and free markets, but Google has become what is arguably a public utility and different standards should apply.

Google is both manually and systematically filtering out editorial (not just sponsored posts) that mention the name PayPerPost, ReviewMe and many of our competitors. An employee of PayPerPost who has never done a sponsored post or accepted a paid link has been hit by this attack because he frequently mentions our name.

Where does it stop Duncan? Should Google have free rein to squash anyone who comes out in support of a competitive product they deem unacceptable?

2. Search Results
Google claims that the stance on sponsored posts and paid links is all about search relevance. Really? Go ahead and type “text link ads” into Google and see what comes up. Not only does TLA, the biggest player in the space not come up on the first page (try page 6), TechCrunch and Matt Cutts come up before TLA! How is that search relevance?

Yet, Google is more than happy to let TLA pay for the top spot in paid search. They have no problem with TLA, as long as they are paying the Google toll at a couple of bucks a click.

If you think this is about search relevance you are mistaken. This is about protecting ad revenue plain and simple. Google is attempting to box out the competition any way they can. It’s all about money.

This is like the post office delivering the mail for Fedex to bike messenger service because Fedex is a threat to revenue.

3. It isn’t just PayPerPost
Google has gone after many bloggers using a variety of sponsored services as well as using nothing at all. It didn’t hit all of our bloggers by any means and isn’t limited to us. Funny how you fail to mention TLA in a negative light on TC. I wonder if that has anything to do with them being a TC sponsor?

4. Page Rank is Useless
PR has nothing to do with the quality or traffic of a site. There are straight up splogs that do nothing other than republish TC content that have a decent PR.

If a blog’s PR drops from 6 to 3 does it mean it has less traffic and influence? No. Conversely if it gains does it mean it has more traffic? No. What the heck does it mean then? Nothing. It means nothing. Page Rank fluctuates inconsistently with no correlation between quality, traffic or anything else.

PR is all based on Google’s self serving black box, which is again designed to protect search advertising revenue. Weighting of links and the associated organic search results must constantly change to force people to buy paid results. If a company could guarantee organic search results they wouldn’t need to pay for sponsored search results.

Unfortunately, advertisers and bloggers have come to rely on PR as a means of general site measurement over time. It has pained me for the last year and a half that we could only offer our advertisers PR and Alexa scores as a means of segmenting blogs for advertising campaigns. Compete is cool, but it doesn’t do very well with the longtail, and don’t even get me started on ComScore. I have wanted to get rid of these measurements from PayPerPost for quite some time and made an announcement at PostieCon before this PR change that we intended to do so.

We have been working for many months on a real measurement solution that would be released in concert with SocialSpark. It had to provide real data, be based on reach and influence and work for the long tail of bloggers that we serve.

The solution we have created is called RealRank. RealRank pulls actual site visitation data and compares that data against other bloggers who are participating in the program. It is not an approximation from toolbars or other ancillary data; it is installed on the blog itself. The system will reside outside of SocialSpark and PayPerPost on a separate site with open APIs and a published explanation of how RealRank is calculated. Any blogger (or site for that matter) can use the service free of charge. We have accelerated the public deployment of this service and hope to have it live to the public in the next three weeks.

Shortly thereafter we will be releasing ROIRank, which calculates return on investment for both sponsored posts and our new blog sponsorships. Together these tools will give advertisers and bloggers accurate site performance information for the first time.

5. It’s not all about links
A common misperception (propagated by TC) is that PPP is some how all about paid links. It isn’t. Not all posts even require a link and some advertisers that do require no-follow tags. It’s about getting the word out, gathering valuable user feedback, engaging in a conversation and driving traffic.

The introduction of SocialSpark underscores this concept further with mandatory, machine verifiable in-post disclosure and no-follow on all required links.

I hope that TC will follow the same path, requiring no-follow links and machine verifiable in-post disclosure.

6. The revolution continues
IZEA has had explosive growth to this point and that growth will continue independent of any decisions made by Google. The PayPerPost marketplace will set yet another record for signups and revenues this month. Pre-sale efforts for SocialSpark indicate that the interest in our new platform will eclipse that of PPP, providing even greater opportunity for the future.

The only pool we are heading for is the new pool one of our posties puts in from the money they have earned. CANNNNONBALLL!

7. How about some balance?

You guys have my cell phone number, my email, my skype and my IM. If you want to start publishing balanced stories feel free to use them.

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5. Improved Search Engine Rank: Google Page Rank Misconceptions