Very simple: Be a source of integrity. Don’t be phony, people will know and not come to visit your site again. Even worse, they will post a bad review somewhere on the web and others will not even come to see for themselves. If you don’t know about something, don’t pretend that you do.
Respect your customers, or prospective customers, and offer them something of value. Give good information that will draw your customers’ attention and this will help to build trust. It also gives them a reason to stay or come back again for more. Follow-up with your customers, but don’t be a pest. Basically, don’t spam, don’t steal, and don’t lie.
Just as in an offline business, there are ethics and standards that should be followed. If you are starting an online business, you’ve probably spent some time online already and can see that there are hundreds of thousands of businesses trying to sell their products and information and services to you. Study how they do it. Spend some time visiting the websites of your competitors, much like you would when preparing a business plan for an offline business. Look for and evaluate the following characteristics to determine the integrity of the business as a whole:
What are they selling?
When you first come to their index page, can you quickly and easily figure out what they are selling? Is it a real product, an information product, a membership or a service? Do they offer something of real value right off the bat for free such as informative content or a related ebook? If you cannot determine within the first 30 seconds what they are selling or why they are in business, chances are that they are just a hodgepodge of links put together to make the owner affiliate revenue. However, if you do see something of value, stay a bit longer and evaluate further.
Ok guys, please follow the online business ethics that I have listed here. The ethics is simple and it is like the normal offline business. Once you have master the rules, then you are ready to earn unlimited amount of money since your shop will not be closed 24 hours a day. This will make a best seller book author different from the other author. Tomorrow I will give the part two of offline business ethics. Till then, all the best!!
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3 Responses
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July 15th, 2007 at 12:05 am
1[…] Online Business Ethics Pt-1Just as in an offline business, there are ethics and standards that should be followed. If you are starting an online business, you’ve probably spent some time online already and can see that there are hundreds of thousands of … […]
Traditional Busines Data Is Not Good Enough Today » Blog Archive » A deed ‘delivered in escrow’ is when the document is placed with a
July 15th, 2007 at 1:25 am
2[…] Online <b>Business</b> Ethics Pt-1 […]
Online Business Ethics Pt-2
July 15th, 2007 at 6:01 am
3[…] As I promised, these are the second part of online business ethics. If you didn’t read the first part of online business ethics, you can read it here. Selling goods online is much more easier than selling it offline. You […]
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