Everyone on planet earth including my grand parents would know what is McDonalds. They have been in the market for long and even older than me. Some nice facts about McDonalds are :

• 1 fast food chain stores with a 40 million customers visiting it per day.
• It has over 30,000 branches in 120 countries.
• It derives 80% of its revenues from eight countries like Canada, Brazil, Germany, France, Japan, UK, Australia and US.
• The greatest strength was creating an image in the minds of the people and introducing them to the fast food culture. Delivery speed, customer care and cleanliness are the core strengths on which these stores expanded.
• They created a corporate symbol and their advertisement campaigns were highly successful in establishing the brand image and logo in the minds of the millions. Two main competitors generally identified with McDonalds are the Burger King and the KFC.
• McDonalds marketing strategy is concerned with the internal resources, external environment and its basic competencies along with its share holders.
• Today everything is outsourced from employee appointment to finance and customer care.
• McDonalds share price for May 9th : 59.24 $
  

Short History Of McDonalds

McDonald’s Corporation is the world’s leading food service organization. The corporation started out as a small drive-through in 1948 by two brothers, Dick and Mac McDonald. Raymond Albert Kroc, a salesman, saw a great opportunity in this market and advised Dick and Mac to expand their operation and open new restaurants.

In 1961 Kroc bought out the McDonald brothers. By 1967 McDonalds expanded its operations to countries outside the U.S.A. This unyielding expansion led the Corporation to open 23,000 McDonald’s restaurants in 110 countries in 1994, producing $3.4 bn in annual revenues.

In addition, McDonald’s opens a new restaurant every three hours. Also, McDonald’s has twice the market share of its closest U.S. competitor, Burger King, representing 7% of total.

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Now I know why people like to go and visit Singapore, it is because all they wanted is to see the real Batman. When first seeing this Identification card, I do remember one fine day, my dad told me a story about moon. There is a boy in his village being named “moon” or “bulan” in Malay.

It’s quite funny but after all it’s true. From a person’s name, we can know how is the person behavior because from name will shows the true color of that particular person.

I just launched the chat room for all my friends that love to make new friends, we have Badai, Nelly, Rose, Yeob, Misha, Ann, Pendek and etc. I can assure you that the chat room will not being empty and always full of people except if they do a Yahoo conference.
Join them and be polite in there, here come the : xBrain Chat

If you like to join as a member and you have no one to talk about your problem, then go straight to : xBrain’s Lair to share your story there.

This Batman bin Suparman, I am very sorry for putting up your ID which I found in the internet. Keep on rolling buddy. I am very sure you live in the Gotham City yeah. C ya in the chat room. Adios

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While RPK a.k.a Raja Petra Kamaruddin being detained in the Sungai Buloh, Najib are free and thinking on how to escape from the wide spread news of killing the Mongolian girl. The government even more desperate by using the old Sedition Act to bring RPK to the jail.

However, he reminded bloggers and Internet users that there were laws pertaining to sedition, defamation and libel.

Come on Najib, if we bloggers can be detained and charge under the sedition or defamation act, why not you? If out of 1,000 people being asked who is killing the Altantunya, I am very sure that 900 out of that 1,000 will say it’s you. Do you want me to do a poll in my blog here?

Now RPK accept to post the bail and his wife have paid the bail. But the question is still being left unanswered. Who killed Altantunya? Who is the master mind here?

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The two CEO for AirAsia and MAS shown interest of competing with each other. While MAS launched a new product that it called Zero Fare whereby domestic travellers need only pay the airport tax and surcharges. Jala also announced that the airline had set aside one million tickets for the travel period between June 10 and Dec 14.

At the same time, AirAisa’s CEO Tony Fernandes told the press that he will pay back the differences in the ticket if someone can proof that MAS ticket is cheaper than AirAsia. So if you stuck in between this two option, what do you want to choose?

As for me, I will choose MAS as we all know the carrier is much more better than AirAsia plus the cabin crew is much more beautiful.

Read the comment by Tony Fernandes that published in The Star :

“The first thing they should do is to allow us to fly more flights to Singapore instead of asking the Government not to allow us to do so. They should also allow us to stage more flights from different points in Malaysia to Singapore,” said Fernandes.

He was responding to a statement by MAS managing director Datuk Seri Idris Jala who said the national carrier was creating new demand from low fares, just like AirAsia.

He said MAS should work together with AirAsia instead of competing and accused the full service airline of “surrendering” to Singapore Airlines (SIA).

This shows that now the competition is very high and both of them are pointing each other of being flattered and copycat. Think about what Tony said, it makes sense. Why must MAS compete with AirAsia while they can combined with each other to fight the other country’s carrier.

Instead of jumping in the same red ocean in the South East Asia region, MAS can come out with a better way and better innovation to create and cater the new market segment. If me being given a chance to run the MAS, I will concentrate on creating more buzz on the internet advertising compared to the traditional media.

Secondly make a very good relationship with all the travel agencies like raising up the commission structure given to them to get more passengers. If they can bundle up with gifts and more added value without having to sacrifice their revenue, it will be a better option rather than jump in and swim the bloody ocean with AirAsia.

Have you look at the top advertisement today, it is about the JetStar. This is the new underdog company that want to jump together with the AirAsia and making the market very tight. Only wise man think a like. Cheers

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