Bloggers, please pay attention.

Current situation of online advertising in Malaysia is not healthy. There is company who plays dirty monopoly rules/anti-trust towards their publishers (loyal). Plus with junk/useless/hopeless web programmer.

I am one of the victim, period..Owner of the company are below 30years old driving 318i and another one is in Singapore. End of story.

I still have better choice 

There are newcomers which is a blog network with a fruit name; ManggaAd. I noticed this company long time ago, early this year perhaps. I did not join straight away because I was so lazy to edit my blog theme coding until the Anti-Trust gliterrati company put away my gelihati title because:

• I’m running their competitor ads
• It’s bullshit
• Their competitor is using adify platform to serve ads and I’m one of the Forbes Magazine blog network member which use adify as platform also.
• Gliterrati programmers were lazy to create another mathod for their stupid spider, they take adify code and put under competitor ads - Nonsense.

Thank you.

ManggaAd is targetting solely for blog. ManggaAd vision is to create a very big blog network I might say. Inspection thoroughly done and found out that ManggaAd network being served by Innity ads. Innity is the PIONEER for online advertising in Malaysia. No others. Innity also have good spot in the main stream newspapers. No further discuss on Innity, focus to ManggaAd.

I like ManggaAd more than Advertlets (still owe me RM1000), Nuffnang (Pilih kulit, I earned more than 30k with them) and Admax (no comment so far).

RM5/Week using ManggaAd?

I’ve been testing ManggaAd for a week and so far I am satisfied with the ads performance. Superbly fast and it is much more faster than Nuffnang the Monopoly, Cheating like Advertlets and so on. My blog did not happen to be slowed by the ads like previously.

I managed to secure like RM5 for the first week of using it. It’s good income for a start.  I will play around with the ads placement to get more income in the next future.

No Exclusivity for Bloggers

So far ManggaAd plays clean. Blogger allows to put competitor advert on their blog without being label as ordinary member. I start to fall in love with it since the first day I put the coding and see the advertisement flowing through.

No Tracking

It’s either my eyes is going blurry or there is no tracking available in the dashboard? I can’t see any tracking tools to check my statistic. The report is too simple. This is not transparent to the bloggers and can be dangerous too. ManggaAd can modify/alter the info as what they like it to be, rite?

Professional Looks Needed Here

Ask for extra fund from Utusan and redesign the website. It’s horrible and child look a like website. How do you want to attract big time blogger if your website navigation is poory managed. I always have hard time to login to the system.

I’ve selected Paypal as my payment option but sadly to say the dasboard still shows my payment method is cheque. I hope ManggaAd will take this into serious matter and will change it ASAP. Blogger like me loves to see the payment method first than the other option.

CPM & CPC Ads

Either CPM or CPC ads will be counted for earnings. If your blog is good and receive lots of visitors than CPM earning will help you to earn. CPC ads is cost per click ads which I don’t like. People tend to abuse the advertisment by clicking the advertisment appear on their blog. It’s a shame to do that. Bloggers should have and follow the blogger etiquettes.

CPM? It is a Cost per 1,000 impression/pageviews. The exact meaning is Cost per Mile. Most of the local advertisers will go as low as RM0.80 per CPM and as high as RM30 per CPM. This is the market standard for the CPM ads. I’ve seen www.tv3.com.my sells the leaderboard ads for RM30/CPM.

What are you waiting for bloggers? Do you rather to serve ads from a Pilih Kulit/Warna company? Do you like to earn from Syubhah advertisement served by them?

Wake UP !!

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Pity Najib. Google put a suggestion to the query I made for the search engine. Google suggest to replace Najib with anjing. It’s a karma, maybe?

Any comment?

• 1 Comment

By reading the title above, it’s clearly digital advertising is the winner.

THE big news in Malaysia’s unpredictable ad industry in recent weeks has been the recovery in ad spend - free-to-air television advanced 29% in the first half of this year, point of sale (+27%), radio (+18%) and newspapers (+18%).

Advertising expenditure (adex) jumped 22% in the first half of 2010 compared with the corresponding period last year.

And most notable is that online ad spend surged 55%.

Last year it grew 22% year on year.

Digital advertising is clearly the next wave of growth.

TV ads is dead?

Online/Internet/Mobile Data Network is the Future

3 current scenarios prove this:

1. Google wants penetration of broadband (user accessibility to the internet) higher.
2. RIM/Blackberry phenomenon are conquering the world.
3. Apple if following by mass marketing the iPhone

All the major industry players is trying hard to gain control on the Advertising Medium. Who own the medium will be the king. Google already proved that with their search engines, Google apps and coming soon with Google voice.

So Malaysian? What do you think?

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